Indonesian Designer Toton Januar Successfully Showcases Work at White Show Milano 2023

Milan, Italy as a leading fashion city, will host the most anticipated international fashion event White Show Milano. White Show Milano is one of the international exhibitions in the global fashion world dedicated to womenswear collections held from September 22-25, 2023 in Milan, Italy. It is one of the most relevant and dynamic events during Milano Fashion Weeks, attracting buyers, media and fashion industry professionals from all over the world. For more than 20 years, starting from 2002, WHITE has supported and launched many talented designers including Toton Januar from Indonesia.

Indonesian designer Toton Januar is honored to be one of the designers selected to showcase his work at the White Show Milano 2023, with his womenswear brand “Toton The Label”. Toton The Label, founded in 2012 with Haryo Balitar, is a contemporary womenswear brand that explores the natural beauty and cultural diversity of Indonesia with a modern interpretation based in Jakarta. The unique and innovative designs have caught the attention of the international fashion market. This success, not only reflects Toton Januar’s creative talent, but also signifies the exploration of art and creativity that enriches the global fashion culture as well as a testament to the recognition of the quality and innovative power of this fashion.

Toton Januar’s success in exhibiting his work at the White Show Milano 2023 was due to the support of Indonesia Trade Promotion Center (ITPC) Milan, which has brought Indonesian designers to the international stage. With this support, Toton The Label was able to optimize its potential and establish fruitful business relationships. In addition, ITPC Milan’s involvement also provided opportunities for Indonesian designers to expand their network, establish partnerships, and explore collaboration opportunities with international markets, especially Europe. Thus, White Show Milano is not just about an exhibition for women’s clothing but a celebration of creativity, courage, and vision in the fashion world. And Toton The Label, as Indonesia’s representative, has made a valuable contribution and emphasized that Indonesian design has a universal appeal that can compete at the global level, especially the European market.

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