Cosmoprof Worldwide Bologna 2024 Brings Indonesia’s Beauty Industry to the Global Market

The 55th edition of Cosmoprof Worldwide Bologna 2024, has taken the world by storm as the biggest stage for innovation and brilliance in the global beauty industry. More than 3,012 exhibitors showcased their latest products and services covering all relevant sectors and more than 248,500 visitors attended the fair. In this 55th edition, for the first time, all the exhibition’s scopes of activities were opened simultaneously: Cosmopack, Cosmo Perfumery & Cosmetics and Cosmo Hair & Nail & Beauty Salon. The trade show, which took place from 21-24 March 2024 in Bologna, Italy, not only showcased the latest products from leading brands, but also became a meeting center for industry players to explore new business opportunities. Not to forget, several industry players from Indonesia such as PT Bintang Mas Triyasa, PT Mahkota Tri Angjaya and CV Indobeauty Cemerlang exhibiting false eyelash products and PT Avo exhibiting environmentally friendly skincare products participated in this exhibition to expand their international market reach.

In addition to expanding market reach, the presence of several participants from Indonesia can add diversity and quality to Cosmoprof Worldwide Bologna 2024. This proves that Indonesia has great potential in the global beauty industry. Not only that, the involvement of Indonesian participants in Cosmoprof Worldwide Bologna 2024 also reflects the important role of the Indonesian Trade Promotion Center (ITPC) Milan in facilitating trade between Indonesia and Italy. As the official representative of the Ministry of Trade of the Republic of Indonesia responsible for promoting Indonesian products in the international market, ITPC Milan assists Indonesian participants in various aspects, from promotion to business assistance. Through cooperation with ITPC Milan, Indonesian participants can expand their network, explore new partnership opportunities, and develop business in the European market.

Indonesia’s participation and ITPC Milan’s involvement in Cosmoprof Worldwide Bologna 2024 demonstrate the strong potential for collaboration between the two countries in developing the global beauty industry. By supporting each other and sharing resources, Indonesia and Italy can create an ecosystem that supports sustainable business growth and innovation in the beauty industry. This collaboration will not only bring benefits to business players, but also to the people of both countries who increasingly appreciate the diversity of beauty products offered in the global market.

Thus, Cosmoprof Worldwide Bologna 2024 is not only a beauty exhibition, but also a stage to strengthen Indonesia’s position in the global market. The participation of PT Bintang Mas Triyasa, PT Mahkota Tri Angjaya, CV Indobeauty Cemerlang, and PT Avo in Cosmoprof Worldwide Bologna 2024 is also a concrete proof of the excellence of the Indonesian beauty industry. Through the active involvement of ITPC Milan, the Indonesian participants not only continued to carve their footprints in the world beauty industry map but managed to expand their markets and strengthen the relationship between Indonesia and Italy in the realm of trade and business. By continuing to encourage this collaboration, Indonesia and Italy can jointly achieve success in the ever-evolving global beauty industry.

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