The four (4) Indonesian companies each showcased products that highlighted the beauty, craftsmanship and richness of Indonesian culture. Java Style is here to showcase some well-designed bag collections made from the sustainable resource that is rattan. Hanna Collection Bali, brought unique wooden crafts that can bring beauty in the home. Grace Art Bali, introduced many unique handcrafted items with one of the cutest products being the dreamcatcher. Mels Collection showcased handcrafted products in the form of beautiful and unique handmade silver jewelry.

In addition to the beauty, richness, and skill of Indonesian craftsmen captivating the global market, the key to the success of Indonesian participants at Artigiano in Fiera was the strong support from the Indonesia Trade Promotion Center (ITPC) Milan. As an institution that focuses on export promotion, ITPC Milan provides strategic assistance to Indonesian artisans and craft industry players. Starting from introducing and promoting Indonesia’s flagship programs through several media, one of which is exhibitions, conducting research and research on current markets, trends, products and trade regulations to guiding and supporting and facilitating the trade of Indonesia’s superior products to perform optimally on the international stage. With this support, Indonesian craftsmen are not only present as participants, but can also expand business opportunities and introduce Indonesian culture to the world.