Indonesia Showcases Beautiful Jewelry Collection by Craftsmen at MIDA 2024

Every year, the world of arts and crafts comes together in a grand, dazzling event that offers a spotlight on the beauty and craftsmanship of people from different parts of the world. One of the most anticipated events is the Mostra Internazionale dell’artigianato (MIDA). MIDA is Florence’s international craft fair that welcomes every year to the spaces of Fortezza da Basso craftsmen and artisan companies from all domains and dimensions to present to visitors the diversity, richness, quality of a sector that is both hereditary and innovative and with growing interest. The exhibition not only showcases the diversity of artworks, but also to illustrate the current framework of crafts and its future prospects and also presents the diversity behind the variety of crafts that evolve through a sustainable conversation between traditional practices and high technology according to the 4.0 company, the region and the world.

WhatsApp Image 2024-06-27 at 7.57.47 AM

One of the most exciting aspects of MIDA 2024 is Indonesia’s significant involvement. From April 25 to May 1, the Indonesian pavilion with the support and collaboration of the Indonesia Trade Promotion Center (ITPC) Milan, the Commercial Attache, and the Indonesian Embassy in Rome at MIDA 2024 has been the center of attention. A variety of beautiful jewelry collections from Island Soul and Massimo Vento, were showcased with grandeur and quality by Indonesian artisans. Each piece was presented with meticulous detail, showcasing the perfect combination of tradition and modern innovation. This not only strengthens the character of the products, but also elevates the local values that characterize Indonesia. This engagement is not only about showcasing the beauty of Indonesian products, but also about expanding the market reach and deepening trade relations between Indonesia and Italy.

WhatsApp Image 2024-06-27 at 7.58.09 AM


ITPC Milan, the Commercial Attache, and the Indonesian Embassy in Rome played a key role in facilitating Indonesia’s participation in MIDA 2024. They provide a platform for Indonesian entrepreneurs and craftsmen to interact directly with the European market, promote Indonesia’s superior products, and facilitate mutually beneficial business cooperation between Indonesian businesses and potential partners in Italy. Indonesia’s presence in MIDA 2024 also reflects the spirit of collaboration between countries in strengthening cultural and economic ties. Through exhibitions of this kind, the opportunity to exchange knowledge and appreciate the rich culture of distant places becomes more open.

Indonesia’s participation in MIDA 2024 also provides an opportunity for Indonesian craftsmen and artists to learn from international best practices, expand professional networks, and gain insight into global market trends. This is an important step in strengthening Indonesia’s craft industry and increasing its competitiveness in the international market. As such, MIDA 2024 is not just an ordinary arts and crafts exhibition, but also an enlightening, unifying, and inspiring event. Through Indonesia’s passionate involvement and cooperation between ITPC Milan, the Commercial Attache, the Indonesian Embassy in Rome as well as other industry players, MIDA 2024 cements Florence’s role as the world’s center for arts and crafts activities, while also opening the door for closer collaboration between countries around the world.

For more information about Indonesia Showcases Beautiful Jewelry Collection by Craftsmen at MIDA 2024, visit