Event Details

MIDA, The Florence International Crafts Fair, is an annual event presenting a wide range of high-quality handicrafts from around the world, organized in the city of Florence, Italy. The fair aims to illustrate the current framework around craft and its future prospects. MIDA presents the diversity behind the variety of crafts, which evolves through an ongoing conversation between traditional practices and high-tech technologies, in keeping with Company 4.0, the region and the world.

At MIDA, traditional hand skills are combined with self-production, design, and new forms of digital craft. It consists of companies whose values are rooted in skills passed down through generations, continuous attention to detail and the ongoing search for new techniques and materials. The craft fair is therefore a reference point for the evolution of the creative system of craftsmanship.