JAVARA is the flagship product of PT Kampung Kearifan Indonesia, a company known for its dedication to preserving Indonesia’s forgotten food biodiversity heritage, by delivering it to national and international markets. This helps farmers to preserve the local wisdom of multi-cultural practices, maintain food biodiversity on their farms and keep the ecosystem in balance. In addition, through partnerships with farmers, gatherers, fishermen and food artisans, one of JAVARA’s flagship product lines is dried fruit. These dried fruits not only offer authentic Indonesian flavors, but also a healthy snack option. This product has great potential in supporting the global healthy food movement, especially with the growing consumer demand for more natural and environmentally friendly foods.
JAVARA offers a wide selection of dried fruits that are produced naturally, organically and without any chemical additives, thus retaining their original flavor and nutritional value. In addition to being delicious, these products also provide health benefits as they are rich in both fiber and vitamins. Not only that, by ensuring that resources are sourced sustainably, JAVARA not only contributes to environmental sustainability, but also provides a decent living for local farmers. This is part of JAVARA’s social mission to empower local communities, help reduce urbanization among youth and women and preserve traditional knowledge that is often forgotten in the globalization.
Italy, as one of the countries increasingly open to sustainable and healthy products, is a promising market for JAVARA products, including its dried fruits. The trend of healthy and sustainable food consumption in Europe, especially in Italy, has increased significantly in recent years. The natural dried fruit products produced by JAVARA perfectly match the preferences of Italian consumers who value quality, authenticity, and sustainability in their food choices.
ITPC (Indonesian Trade Promotion Center) Milan plays an important role in bridging the access of Indonesian products, such as JAVARA products to the Italian market. Through trade shows, product promotions, sustainability campaigns and more, ITPC Milan helps introduce innovative and sustainable products from Indonesia to Italian businesses and consumers. In this case, JAVARA’s dried fruit products have great potential to succeed in the Italian market, especially among consumers looking for healthy snacks with positive social impact.
In addition to its health benefits, JAVARA’s dried fruit products also have a significant social impact. By working directly with farmers and local communities, JAVARA creates a fair and ethical supply chain. Farmers are provided with safe working conditions and are able to improve their skills and capacity which will increase the marketability and profitability of their produce. In the long term, this helps to improve farmers’ welfare and protect local biodiversity. JAVARA’s social impact is what makes its products attractive to European consumers, especially Italians. With consumers increasingly concerned about the origin of the products they consume, products that have a positive impact on society and the environment have significant added value in the global market.
JAVARA’s dried fruit products are the perfect combination of sustainability, health and social responsibility. With great potential to grow in international markets including in Italy, these products offer exotic flavors that are healthy while benefiting local communities. ITPC Milan’s role in paving the way for products such as JAVARA dried fruit to the European market further strengthens the mutually beneficial trade relationship between Indonesia and Italy.
