As Indonesia’s trade promotion centre in Italy, the Indonesian Trade Promotion Center (ITPC) Milan plays an important role in introducing and expanding the reach of Indonesian products in the European market. With a focus on increasing exports, ITPC Milan connects Indonesian businesses with trading partners in Italy. Through various marketing strategies, ITPC Milan endeavours to introduce the uniqueness and excellence of Indonesian products to global consumers.
One of the main strategies implemented is participation in international exhibitions and events. ITPC Milan actively participates in various trade shows in Italy, such as Artigiani In Fiera to showcase superior products from Indonesia. These events provide an opportunity for Indonesian producers and businesses to expand their business networks and gain exposure in the global market.


In addition to participating in trade shows, ITPC Milan also provides opportunities for businesses to directly promote their products through ITPC Milan’s official website and also ITPC Milan’s social media. By making regular posts and articles related to Indonesian products, this can help increase opportunities and opportunities for businesses to export their products to Italy. And this can also help businesses understand the needs and characteristics of consumers in export destination countries, businesses can develop products that are more competitive and sustainable at the global level.
In addition to promotion, ITPC Milan also plays a role in providing access to information related to trade regulations and product standards in Europe. By supporting exporters in understanding import requirements, design trends, and local consumer needs, ITPC Milan helps ensure that Indonesian products are able to compete and meet international market expectations.
With these various initiatives, ITPC Milan continues to be committed to encouraging the growth of Indonesian exports in Europe and strengthening the image of local products in the international arena. Through effective promotion and cooperation with various parties, ITPC Milan is an important bridge for Indonesia’s superior products to be increasingly recognised and demanded by the global market.
ITPC MILAN’S ASSET