The Italian market’s demand for sustainable, ethical and socially responsible products continues to increase. As one of the major markets in Europe, Italy is increasingly emphasizing on supply chain transparency, eco-friendly materials, and production practices that support sustainability and worker welfare. For Indonesian exporters who want to penetrate this market, there are some important tips that can be followed.
1. Understand Italian Market Demand
Before exporting, study the market trends in Italy. Italian consumers are increasingly aware of the environmental impact of the products they consume. Products made from natural, recycled or low-carbon footprint materials are increasingly in demand. For example, items such as natural textiles and handlooms, home decorations made from mendong or rattan fibers, or handmade macrame chandeliers and so on.
2. Utilize Sustainable and Eco-friendly Raw Materials
Products made from natural and eco-friendly raw materials are increasingly in demand. Indonesia has many natural materials such as plant fibers, bamboo, recycled wood that can be processed into furniture, home decor, and textile products. Showcasing the uniqueness of these materials in export catalogs and showing how they are produced with a minimal carbon footprint will be an added value in the Italian market.
3. Focus on Ethical and Traditional Product Design and Innovation
Italy values products with high artistic value and appreciation of traditional culture. Emphasizing sustainability in Indonesian handicrafts, woven textiles, or crafts can be one way to attract attention. For example, promoting naturally-dyed Sumba woven fabrics or mendong crafts made with traditional methods can be attractive.
4. Pay Attention to Ethical Production Standards
Italians, especially environmentally conscious consumers, are increasingly paying attention to how products are produced. Good production ethics, including the use of fairly paid local workers, safe production processes, and the absence of labor exploitation, are important factors. Indonesia has many handicraft products that support the local economy, such as woven crafts from local villages, which are highly valued by Italian consumers who care about social responsibility.
5. Connectivity with ITPC Milan
The Indonesian Trade Promotion Center (ITPC) Milan can be a strategic partner for Indonesian exporters who want to enter the Italian market. The main scope of work of ITPC Milan is as follows
- Promotion
Introducing and promoting Indonesian superior products through media, promotional events, advertisements and exhibition participation.
- Research
Conducting research and studies on the latest markets, trends, products and trade regulations.
- Consulting
Guiding and supporting with professional advice and facilitation around economic trade cooperation relationships.
6. Marketing with Social and Environmental Value
Use marketing strategies that emphasize the social and environmental value of your products. For example, handmade textile products that support local artisans or furniture products made from recycled materials that contribute to waste reduction may appeal to Italian consumers who are concerned about environmental issues.
Product exports from Indonesia to Italy with a focus on sustainability, ethics and social responsibility products provide great opportunities for Indonesian exporters, especially amidst the growing awareness of Italian consumers on these issues. With the support of ITPC Milan, Indonesian exporters can capitalize on various opportunities, gain valuable market information, and introduce products that meet the demands of the dynamic Italian market. With proper preparation, exporters can increase the competitiveness of Indonesian products in international markets that increasingly demand sustainability and ethical production.
