Shoe fashion is an integral part of the fashion industry that is constantly evolving and timeless. From sports shoes to formal shoes, shoe fashion trends are always changing following market dynamics and consumer needs. Interestingly, many world-renowned shoe brands such as Nike and Adidas entrust part of their production to factories in Indonesia. This not only demonstrates the quality of labor and production facilities in Indonesia, but also has significant economic implications for the country. Some of the institutions that play an important role in supporting and promoting this industry in the international market are the Indonesia Trade Promotion Center (ITPC) Milan, the Commercial Attache, and the Indonesian Embassy in Rome.
Indonesia is known as the world’s 4th largest footwear production center. The expertise and skills of the Indonesian workforce in producing high-quality shoes has attracted the attention of many global brands. Here are some reasons why Indonesia is the top choice as a quality shoe production center. First, Indonesia has a large population with a fairly skilled and experienced workforce in the manufacturing industry including shoe making. Secondly, Indonesia also has good access to the raw materials required for shoe manufacturing, such as leather and rubber. In addition to having good access to raw materials, Indonesia has a fairly good manufacturing infrastructure, with many factories equipped with modern technology and in accordance with international standards. With its strategic location in Southeast Asia, Indonesia can easily distribute its products to Asian and global markets. Not only that, another reason is that the Indonesian government provides various incentives for foreign investors.
Nike is one of the largest companies in the world from the United States that releases various products such as shoes, clothing, and other sports equipment. This brand is very easily recognized by people because of its distinctive logo and slogan “Just Do It”. In developing its business sector, Nike always makes merchandising plans by assigning its employees who work in the field of merchandise planners to create a story of several seasons and estimate sales and inventory in that season on a weekly/monthly/quarterly basis. In forecasting sales, Nike always pays attention to all basic styles and fashion shares to develop strategies according to current trends. This is because Nike is also related to fashion which is influenced by changing tastes and lifestyles. Some of these things make the Nike company still popular today. In addition, one of the keys to Nike’s success is its global production strategy, where the company cooperates with factories in various countries, including Indonesia such as PT Pratama Abadi Industri.
PT Pratama Abadi Industri is one of Nike’s production partners in Indonesia. Established in 1989, PT Pratama Abadi Industri has become one of the largest shoe manufacturers in Indonesia, with a primary focus on producing high quality athletic shoes under the Nike brand. The company is supported by 4 (four) factories including Serpong Factory (Head Office), Sukabumi Factory, Brebes Factory, and Garut Factory. The company is able to produce 2 million pairs of high-quality athletic shoes every month because it is equipped with modern technology machines and supported by an experienced team. In addition, PT Pratama Abadi Industri has employed more than 10,000 employees who have a reputation for improving Lean Manufacturing System and Green Company from the Ministry of Environment. This can be an opportunity for potential young employees to develop themselves into future leaders and achieve potential in a dynamic environment.
Not only Nike, behind Adidas’ global success is a huge contribution from local manufacturers in various countries, including Indonesia. PT Bintang Indokarya Gemilang is one of the companies producing Adidas products in Indonesia that plays an important role in ensuring the quality and global distribution of this brand. The company has been established since 2015 and is located in Tengguli Village, Brebes, Central Java. Not only that, PT Bintang Indokarya Gemilang has international standards that always prioritize quality in its production process. This is supported by a company policy where before all employees who work will be given training to fully understand the duties and functions when producing shoes.
The presence of PT Pratama Abadi Industri and PT Bintang Indokarya Gemilang can bring significant economic and social impacts including job creation, improving the technical and professional skills of the Indonesian workforce and contribution to the local economy. It has also become a successful example of global and local partnership by ensuring that Adidas and Nike products manufactured in Indonesia not only meet global standards, but also support the development of local industries. Through this collaboration and the support of ITPC Milan, the Commercial Attache, and the Indonesian Embassy in Rome, Indonesian-made footwear products have a great opportunity to continue to grow and gain recognition in the global market. Thus, this success not only provides economic benefits for Indonesia, but also enhances the country’s reputation as a center for the production of high-quality goods.
For more information on Indonesia as a Nike and Adidas Shoe Producing Country, visit www.itpcmilan.it
Source
https://indonesia.go.id/kategori/editorial/8222/inovasi-alas-kaki-nasional?lang=1
http://www.pratama.co.id/PAI/
https://www.linkedin.com/company/pt-bintangindokaryagemilang/
https://www.linkedin.com/company/pt-pratama-abadi-industri/?originalSubdomain=id
https://www.beautynesia.id/life/ternyata-made-in-indonesia-ini-10-produk-ternama-luar-negeri-yang-diproduksi-di-tanah-air/b-277127/2
https://ecc.co.id/company/site/view/1094
